Product Marketeer

Datenna is a fast-growing tech scale-up that stands at the forefront of global intelligence, providing decision-makers with unparalleled insights into China’s techno-economic landscape. Our cutting-edge intelligence portal—combining advanced open-source data collection and analysis, deep China subject matter expertise, and artificial intelligence—delivers essential insights that empower government clients and support effective statecraft worldwide. As a key player in the global technological and economic competition, Datenna is dedicated to delivering accurate, timely, and in-depth intelligence. 

The role: We are seeking a Product Marketeer to bridge the gap between our product, our users, and the broader defence and intelligence market. In this role, you will collaborate closely with our development team to gain a deep understanding of the product’s features and capabilities and understand how they align with user needs to improve our positioning and create more effective messaging. Your insights will help shape Datenna’s go-to-market and content strategy, helping to create compelling and effective marketing campaigns and sales enablement materials.  

This role acts as the bridge between several departments. You will work alongside software developers, the Sales and Customer Success teams, our Content Marketeer, and our Growth Marketeer. You must be able to work autonomously, understanding priorities, finding answers and delivering accordingly. This position reports to the Head of Marketing and PR. 

This role is ideal for someone with a deep understanding of the government, defence and intelligence sectors, strong analytical skills, and a passion for translating product features into compelling marketing campaigns and sales enablement. We are also looking for someone with a passion for China and evolving geopolitics. If you're strategic, collaborative, and thrive in a fast-paced environment, we want to hear from you! 

Your Mission:

• Build and maintain in-depth knowledge of our product and how its capabilities match with government analysts’ pain points. 

• Conduct user research to deeply understand our audience and translate insights into effective marketing initiatives. Research may include client visits, interviews, sales call shadowing, survey design, and more. 

• Develop and execute go-to-market strategies that align with product positioning and user needs. 

• Collaborate with Content Marketeer to create messaging and campaigns that clearly communicate the product value. 

• Be responsible for creating sales enablement materials and keeping them up to date in line with product updates and new customer acquisition targets. 

• Identify opportunities to improve our targeting, messaging and partnerships with prospective and existing customers. 

• Support our events strategy by creating presentations, scripts and/or booth materials (in collaboration with Content Marketeer). 

What Makes You a Great Candidate:

• 2-5 years experience with SaaS product marketing, product management, and strategy or go-to-market work. 

• Strong understanding of the China’s role in the technological and economic landscape debate and its relevance to the international defence, intelligence and government environment. 

• Affinity with SaaS products and a willingness to learn the product inside out. 

• Experience with hands-on customer research.  

• Broad knowledge of geopolitical trends. 

• Experience in translating user demands and product features into effective marketing campaigns. 

• Outgoing, collaborative, and able to work independently as a self-starter. 

• Fluency in English 

Nice-to-Have: 

• Experience in public speaking or event organization. 

• Experience with analysis of topics pertaining to China as it relates to governments and institutions 

• Background in international relations (IR) or geopolitics. 

• Chinese language skills. 

*Please know that applicants may be subject to a screening process.*

• Work on globally impactful projects in geopolitical intelligence

• Lead innovation in OSINT and AI technologies

• Competitive compensation and benefits

• Dynamic, international team environment

• Significant growth opportunities in a scale-up

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